New ad campaign provides the facts about Keystone XL and its negligible impact on climate change
In the wake of President Obama’s June 25 speech on climate change at Georgetown University, TransCanada has launched a new series of advertisements aimed at providing important facts about how the Keystone XL pipeline project is in the national interest of the United States and will have no material impact on global greenhouse gas emissions.
Using the tagline “The Keystone XL Pipeline is a critical piece of a secure energy picture for America. Let’s get it done,” the ads will be appearing in national TV, radio, newspaper and online media outlets in the coming weeks. The ads are intended to raise awareness about TransCanada’s leading role in developing safe and reliable energy infrastructure for North America’s future. They also highlight the evidence that has shown Keystone XL will enhance North America’s energy security and will have little effect on climate change.
“We felt it was particularly important to get the most important facts about Keystone XL out to the decision-makers and the American public as we enter the final months of the Department of State’s review of the project,” said James Millar, TransCanada’s manager of external communications. “For the last three years, we have had to respond to a continuous stream of negative and inaccurate information being put forth by opponents of Keystone XL, including well-resourced professional activist groups who are using the project to further their own interests. At the end of the day, we hope that logic will prevail and Keystone XL will be approved based on the facts and scientific evidence that it will be the safest pipeline built in the United States to date and will have minimal environmental impact.”
The ads explain how TransCanada has invested more than $5 billion in emission-less sources of power generation, including wind, hydro, solar and nuclear. They also point out that researchers from the prestigious scientific journal Nature have concluded that the Canadian and American crude oil to be transported by Keystone XL has a lower carbon footprint than heavily oil currently being produced in California.
“We are doing what we can to get the message out that Keystone XL fits squarely with the President’s ‘all of the above’ energy strategy,” Millar said. “TransCanada is part of the solution to the challenge of meeting growing energy demand in a responsible manner, for the benefit of our entire society. As the largest oil consumer in the world, the United States will continue to import five to seven million barrels of oil a day for decades to come, so the only question is whether Americans want that oil to continue coming from unreliable sources like Venezuela and the Middle East or from domestic production in Canada and the U.S. that has strict environmental regulation and benefits our shared North American economy.”
For more information about TransCanada’s response to President Obama’s June 25 speech on climate change, read our June 18 blog posting here.